Wednesday, July 28, 2010

A Walk in the Park

I've been working on some projects up in Yosemite National Park, completion sometime in the late fall.  This follows on the re-conception of the Visitors Center and Museum we did earlier at GroupDelphi:



There's a lot of interesting work happening in parks, and when innovatively conceived and delivered, a real boost for our clients:


Walking on Air
Perhaps the most vertiginous viewing platform in the world is the Grand Canyon Skywalk.  4,000 feet above the canyon floor, it's a 70 ft. horseshoe shaped platform with a glass floor.  Spew-on-anyone-with-you scary. Designed by Mark Johnson

Check out these other cool observation decks:
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dachstein skywalk
aurland lookout
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the house on the rock

top of tyrol


langkawi sky bridge


Ride, Don't Walk
Scheduled to open in October of this year, Ferrari World Abu Dhabi is set to be the world’s largest indoor theme park, sitting under a roof designed in the style of a classic double-curve body shell of a Ferrari. There is energy, excitement and passion for the entire family at Ferrari World Abu Dhabi. With over 20 rides and attractions, including the world’s fastest roller coaster, Ferrari World is more than a theme park – it is the total Ferrari experience.

benoy are the architects and Jack Rouse Associates is responsible for design and execution

Explore
And here's a nice subtle spot that takes us into the park.  Eurostar’s first TV spot in 3 years premiered last week kicking off the new campaign, Exploring is beautiful.
Reflecting the spirit of exploration, the ad is designed to capture people’s imaginations as it showcases a young girl’s tenacity and inquisitiveness as she searches for animals that will talk to her.
It acts as an emotional reflection of how Eurostar would like their travellers to explore Europe. Encouraging them to go further than Paris & Brussels. So that they look beyond the norm, question what might be possible, and ultimately re-assess the way they travel to Europe.

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