Guy Walks Across America
Levi's video of a man trekking from the Brooklyn to the Golden Gate Bridge has been the viral sensation, with almost 2 million views since its debut two weeks ago. I think the video is so popular not just because it looks like an authentic trek across America, but because of the combination of time-lapse and stop-motion.
Conscious Minds produced with sponsorship dollars from Levi.
Vision 3D
A different stop motion technique we used in this campaign for Medtronic's launch of Vision 3D enabled us to completely circle the scene - a 360° shooting style.
This was all part of a larger campaign we created including video installations, mobile video billboards, etc.
HOT
'I just held a press conference in a swimming pool, no joke.' That's the great PR concept for Katy Perry's presser last week in Singapore. It certainly enabled her to stand out from everyone else. She was in her bikini at the rooftop pool as journalists were asked to strip off and dive into the pool, with many holding tape recorders in the air as they floated in the water surrounded by inflatable toys.
And here's her latest music video that could be straight out of an Abercrombie & Fitch campaign.
French director Yoann Lemoine captures her perfectly.
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